Nutrition Communications /
Marketing
Katherine co-founded AFH Communications / Appetite for Health, with Julie Upton MS, RD, a nutrition communications firm specializing in translating science into actionable messages that resonate with consumers, health influencers and media.
Together they have over 30 years experience creating high-impact food and beverage marketing communications.
Services include but are not limited to:
MEDIA
RELATIONS
-
Create buzz-worthy nutrition-focused media activations for media targets
-
Leverage relationships with national media
-
Engage national nutrition influencers to secure broadcast, online and print coverage of clients’ products, programs and messages
​
RESEARCH & CONTENT DEVELOPMENT
-
Provide research-driven consumer and health professional insights to help guide brand messaging, news and innovation
-
Craft clients’ unique nutrition and wellness proposition to consumers and influencers
-
Create evidence-based nutrition content for consumers and influencers
STRATEGIC
ALLIANCES
-
Help brands identify and engage world-renowned nutrition researchers, health professional organizations and national and independent food retailers
-
Create scientific advisory panels
-
Assist brands in partnering with the Academy of Nutrition and Dietetics and Practice Groups such as vegetarian nutritionists, sustainable food systems and wellness nutritionists
